Advertising on social networks much needed: the Internet time spend millions of people. Their accounts give birth to schoolchildren, students and professionals. And often they visit them directly to working and training time. Vkontakte - is the most popular social network runet. Let's see if profitable advertising "VKontakte"? Does it bring the desired effect?
Earlier VK could advertise only internal pages (groups, public, community, apps). Recently, the social network became available to advertise on third party sources.
Advertising site "VKontakte" is possible in several ways. The first and main - a publication on the wall. Deliver information and news articles with links to a site as possible in the official community brand or product, and other popular groups with large numbers of subscribers and users, on the pages of opinion leaders. The more information on a particular page, the greater the number of users will see information about you. To see and appreciate. This is particularly important because the rating information is another way to promote the brand. It is a curses, comments and reposta.
Meaning reposta very simple: the more people talk about the publication of your friends, the more the number of people acquainted with moving goods or services. The advantage which advertise different "VKontakte" - an opportunity to talk about the product and brand that part of the audience that it is not yet familiar.
Comments and swearing give a slightly different effect. It's PR website, or corporate group, using the comments under thematic posts can change according to the audience about your product, neutralize negative and develop discussion with people who are interested in publishing.
Must understand that the publication provides information for himself. What information is interesting drive, the more effective will campaign. Incidentally, the peak efficiency of placing publications achieved in the first day. After the post gradually descends to the lower position, following the twenty publications.
So, effective advertising "VKontakte"? What effect is the promotion of group? Sum up
After advertising in the "VKontakte" in his public posted, you can draw some conclusions about its effectiveness:
- To advertise "VKontakte" - a good solution to promote the brand and attract traffic theme;
- The more your target audience, the accommodation cost per 1000 impressions will be higher;
- Accommodation in VK gives high traffic - the number of hits and the sessions are almost identical;
- The relatively low cost.
SMA: How to choose a group for promotion
Social Media Action (SMA) - a measure of user actions (likes, comments and reposta), which depends on the number of subscribers. The higher the score, the better will campaign and more promotion. Minimum requirements for monetization groups, which makes service "Blohun" are:
- SMA 50 - from 1 000 to 9 999 subscribers;
- SMA 100 - 10 000 to 99 999 subscribers;
- SMA 150 - more than 100 000 subscribers.
This indicator is checked automatically by the system and check the result immediately visible to the administrator.
The cost of advertising in groups
Advertising in groups effectively? Compare prices for advertising in public "VKontakte" and in the pages of users with a large number of subscribers makes no sense. The cost of advertising "VKontakte" can vary depending on the audience Community (subject, numbers of participants and other indicators). Here are the overall figures: if the number of subscribers account at least 10 000 people, the publication it can cost less than 100 USD. There are also community-million, post to which more times from UAH 3,000 and above.