Promo-site is an Internet-resource, the main purpose of which is to bring some goods, service, event or a brand and tipped the buyer to his choice. This is the main difference from the business site or the portal, which accept general information about all products without an accent on any other. You can make a draw an analogy between the promo-site and the booklet or poster. As a rule, promo sites used to attract attention during small for the duration of the advertising campaigns or formation of image component of the firm. Normally one promo site is dedicated to one of the product and maximum focuses on interaction with users.
Typically, these create before the accident or the release of the new product. Also successful example of promo sites may serve websites created before the release of the new movie or the launch of the new car make. Often, promo-sites bought in addition to the website, to select one of the goods. But such sites have sense only when there is rather wide product range and the goal was to find one of them.
Another difference is a large number of graphic and multimedia presentations of new products. Often, promo-sites are interactive, i.e. a visitor can influence, for example, the color of the product or its complete set to better understand as probable purchase will look in another accompanied by.
The rest of the world has become a good tradition to launch Internet programs for new products, bringing new brands, support of communication with consumers long known, but still very popular products. The lives a great number of users, and all of them - consumers, so that it would be strange if marketers not people this audience. In addition, the playground of specific goods and direct benefits, because makes contact with customers, allows to get feedback about the product, take measures toward loyalty increase in the brand.
The aim of the promo site - Direct Response
The result of creation and promotion of a promo site becomes sales increase by increasing awareness of the product and get about him more information. Accordingly, promo site should perform the following tasks:
- To attract the attention of users.
- Keep visitors.
- To form the image of the company or product.
- To motivate the visitor to commit the transaction or other action.
- Being unusual and attractive to users sent out independently link to it.
What you need to create a promotional site?
- You have to spend campaign to market a new product (for example, when a new car model, the new beverage varieties or new software and hardware solutions).
- Need a website for a specific event: for example, shares or raffle prizes (eg a separate contest site or seasonal sale).
- It is necessary to distinguish a particular product of the total offer, differentiating it on the market (promo site will submit it as a standalone product and most zfokusuvaty audience on it).
- We need an effective tool for online orders in a particular direction.
- Promo site can be a presentation site employees to demonstrate certain capabilities or product parameters (in fact, represent a spectacular offer).
- Promo site increases brand awareness, event, person or company as a whole (of an image).
- The site of this kind can be used to collect marketing information and various studies.
Promo site can be performed as:
- Support for corporate website company.
- Independent support for this or that action.
- As the main resource company specializing in one product or a narrow area.
The term "life" promo site can range from several weeks to several years - it all depends on the goals and requirements for promotion.
Promo sites create mood
The structure of the promo site differs substantially from the accepted for corporate and information resources. As it has already been mentioned, the main task - this is a direct feedback, i.e. to create definite emotional state in visitor. The site should be bright, unforgettable and very much her what have seen the potential client.
For promotional site characterized by the following features:
- The unusual concept that allocates resources among many others.
- Spectacular and unusual design (in most cases).
- The high level of interactivity: different presentations, videos, Flash and other similar items.
- High quality images (from photos to professional 3D-models of highly accurate and illustrations to the possibility of "spin" the object).
- The multiplayer elements (such as games).
- Social components (modules for blogs and personal pages, integration with social networks).
The package "promo site" includes:
- Creating advertising concept (or acceptance of finished your company or your advertising representative).
- Development of a bright and spectacular design for non-standard scheme. In each separate case design is agreed upon individually after a detailed study of the concept.
- Complete and the latest version of the content management system of the site. The control system is complemented by the stunning 3D capabilities flexible alteration in non-standard design, as well as social modules (e.g., wall annotating).
- Authorization system that allows you to create closed sections are available for the password.
- Free establishing an independent statistical system that allows you to collect detailed information on all resource users.
- Installation of "turnkey" to your desired hosting. When ordering hosting in our company also proposed the domain name a year as a gift.
- Detailed instructions for the site with illustrations.
- Technical support and consulting services
You also have the possibility to order promotion promotion in search engines, SMO-campaign or media placement and contextual advertising.
How much is a promotional site?
The price of a promo site turnkey ranges from 600 USD. Major cost reduction is a website design, because it depends strongly price. If you place an order search optimization and promo site discount. The development of promo sites in our studio is about 25 days. Specificity of promo sites is such that it is impossible to allocate various default modules - on websites too individual. More often they are completely absent, because the main focus is on design and transferring information on product or service. In some cases such sites can be appropriate to use a newsgroup.
Development of a promo site begins with the audience. To effectively influence the existing and potential buyers can only about them know almost everything. Why do they prefer Your benefits which are seen as its use that would if you ever analog how they behave in a normal life - plays every detail. The same work on general technical materials is much easier when there is a clear idea, for people with whom educational level they are designed to which the main questions you just give an answer what data to give to entice visitors from sites competitors.