Search promotion site

seo-and-site-optimizationPromotion - a breeding site in the first place to issue the search engines. The bottom line is simple: the user is looking for information about your business - and immediately see a link to your site. In practice, this means a huge influx interested in your offer vidviduvachiv.Na Unfortunately, this service is still the same shamanic dance with tambourines. And, while in the process of promotion is nothing mysterious or magical, is to recognize that the future shaman tambourine is the most important tool in this case.

The attractiveness of services promotion due to the fact that as a result of complex measures on your visitors come from, which are now interested in your services or products.

At the moment, search engines analyze vast amounts of information, build and analyze complex mathematical graphs and many terabytes of text information. Search engines have learned to read Flash files, learned to find "hidden" text and track other types of search spam. All they do is for the good of us - ordinary users. The purpose search engine - as soon as possible and give the user more precise response to his request. Solving this problem, search engines are developing algorithms for data analysis, introducing additional services and tools. One of the most important criteria of quality (and therefore popular) search engine relevance indicator is issuing user request.

Promotion provides the following benefits:

  • Cost per user involvement is minimal compared to other types of advertising;
  • The work is directly with the target audience, ie the site come solely interested in your product or service;
  • Promotion is not limited by time and allows you to attract customers constantly;
  • There is a great opportunity to plan costs, as the payment is not raised by the user, and the withdrawal of the site in the first place. The costs do not grow at seasonal peaks.
  • Promotion makes your site more famous. The more you advance - the more effective the further advance, that the cheaper the further advertising.
  • Issuance of a search engine is not perceived as advertising, that user thinks that you found yourself.
  • And, finally, websites that are highly extradition, visitors are seen as industry leaders not only online but also in reality.

Not all requests are commercial and receiving at the input query " create a website "Search engine knows what it asks for the user. The user can search for the company on site (commercial request) but could find, for example, guidance on site (nonprofit request). With some probability algorithm builds assumptions, and based on these assumptions builds the search results, and shows that user. Recently, there is a clear trend in the dilution of issuing "commercial" needs-profit delivery, such as articles, website Wikipedia and other sites of this plan.

The task of SEO is to help search engine rank pages more correctly, and that has to hide, as high as possible in the SERPs. In constructing the SERPs the search engine analyzes two types of factors, conventionally divided into "internal" and "external". "Internal" factors - those factors which may affect the site owner. Correct menu, easy internal navigation, good informative headlines, text quality and uniqueness of the site, the correct technical modifications page title and many others. By "external" factors include the frequency of references to the site on other sites, in other words - a link to your site from other sites.

Optimization - a work of analysis and changes in the internal structure of the site menu, working with text, checking and setting of technical parameters for optimal job search on your site.

Then start working to improve your site quoting other media. Analyzed sites - competitors held recruitment sites, which could recommend your site to its visitors. For example, companies that deal with related, but not overlap with your activity and that, for example, air conditioning can recommend to buy you, provided that you will recommend our customers to order installation of air conditioning in them. This process is called link exchange.

There are also sites that place advertising information about your site on a paid basis, just as it is placed on billboards advertising agencies. The difference is that hundreds of billboards advertising agency, where they can offer advertising and now the owner of each "billboard" sets its own rules individually. Such advertising is seen not only visitors - advertising site, but search engine, and just take into account the ranking of the site. Of course, the search engines do not approve of such placement of paid links and are trying to reduce their weight in ranking algorithms.

A result of this struggle are constant changes and corrections algorithms search engines, and as a result there is a change in the search results. For by search engines result of these changes is a change in the position of issuing sites, but usually a regular user rarely notice these changes, if there is no technical glitches.

What we do in moving the site:

  • Determine the most relevant site keywords (no sense to withdraw the site on request, which he can not answer or provide this service).
  • Analyze your site for internal optimization of pages. Are the titles, text quality or good the site menus, user friendly navigation.
  • If necessary, the (almost always, because every artist is working on its own) conduct complex works to improve the site structure, change text and optimize pages for search queries.
  • Search advertising sites, advertising.
  • Analysis of the results, make edits and changes.
  • Regular reporting of website visibility in popular search engines.

WARNING! We do not and never "guarantee" that the result of our work is 100% hit site in the top ten of search engine. But we guarantee that the situation will be better than before you contact us, the number of visitors to the site will increase. We must remember that we can not guarantee an increase in orders from the site, even with the increased number of visitors. The reasons for this can be very different. For example, the user may be uncomfortable with the site, it may lose not understand how to order, the site may be too high prices and so on. We met in our practice and cases where a phone was not working, which was listed on the site.

What can be done in moving the site:

  • Doing a search spam. For example, to place on the site hidden from the user text full of keywords, write the text background color or very small letters, substitute pages plaque, giving the visitor a version of the page, it uses a completely different, automatically without the consent of the visitor, forward it to other pages. The result of these actions - "ban" site - the site of the exclusion of search engine.
  • Doing "link spam" - buying indiscriminately every possible advertising platforms that occur under the arm. A positive result is likely to be very short, but the display site with filtered under a long and time-consuming operation.
  • Copy to your website alien materials. First, it is not legal, and second, the search engine can calculate your site duplicates another site, and as a result, do not show in the results of issuance.
  • Promote site requests are not relevant subject site.

All resources created by our company are ready to advance and have all the necessary tools for search engine optimization. You can order a complete set of services for promotion - it is enough to simply call by phone +38 067 5577677 and +38 097 9661803 and ask about payments options work. We will explain in detail all the nuances of a specific example of promotion of your site.